SpellcastFeatures
Everything Spellcast handles once your accounts are connected — from scheduling to AI-assisted content and engagement.
Scheduling and organisation
Schedule across platforms
Create once, publish everywhere. Schedule posts to multiple platforms at your chosen time.
Write a post once and pick which connected accounts it goes to. Each platform gets its own send time, so a post can go out on TikTok at lunchtime and on LinkedIn the next morning without duplicating the work.
Multiple account sets
Group your social accounts into sets and manage them independently. Perfect for agencies and multi-brand creators.
An account set is a named group of accounts that get scheduled to as a unit — for example, one set per client, or one per brand. Switch between sets to see only the calendar and analytics for that group.
Analytics and insights
Track engagement, impressions, and follower growth across all connected accounts from one dashboard.
Pull impressions, engagement rate, and follower growth per account and per post, refreshed from each platform's own API. See which posts and formats are actually performing without opening every app individually.
Platform-specific settings
Fine-tune each post per platform: privacy levels, interaction settings, content disclosures, and more.
Different platforms need different metadata — audience settings, duet/stitch permissions, branded content disclosure, alt text. Spellcast exposes the settings each platform actually supports for that post type, rather than a lowest-common-denominator form.
Content types
Posts, threads, carousels, reels, stories, and videos. Each platform gets the right format automatically.
Upload once and Spellcast maps the content to the right shape per destination — a single image becomes a post on X and a story on Instagram, a video becomes a Reel or a TikTok, without re-uploading per platform.
AI and automation
AI content agent
Chat with Spellcast to draft posts, generate images and video, and schedule to multiple channels in one message.
Tell the agent what you want to post about and it can write the caption, generate an image or short video for it, pick the right channels, and queue it — all from a chat interface. The same agent is also exposed as an MCP server, so it can be driven from your own AI tools and workflows.
Best times to post
Get a recommended send time per platform, based on when your own audience actually engages.
Rather than a generic rule of thumb, recommendations are based on the engagement history of your connected accounts, so the suggested time reflects when your specific audience is active.
A/B testing
Run two variations of a post and see which one performs better before committing to a format.
Schedule two versions of the same idea — different hooks, captions, or thumbnails — and compare engagement once both are live, so future posts can lean on what actually worked rather than a guess.
Auto-boost top performers
Set rules that automatically re-promote a post once it crosses an engagement threshold you define.
Define a rule once (for example, cross-post or re-share anything that beats your average engagement in the first hour) and Spellcast applies it automatically, so a winning post gets extra reach without you needing to catch it in time yourself.
Engagement
Unified inbox
Read and reply to comments and direct messages across every connected account from one place.
Instead of switching between apps to check DMs and comments, Spellcast pulls them into a single inbox per account set, with an AI-drafted reply suggestion you can edit, approve, or ignore before it sends.
Competitor tracking
Follow accounts in your space and see what's landing for them, alongside your own performance.
Add competitor or inspiration accounts to a watchlist and see their recent posts and engagement next to your own, so you can spot formats worth trying without manually checking each profile.
Supported platforms
Built for
Solo creators
Plan a week of content in one sitting and let Spellcast publish it across every platform you post to.
Brands
Keep a consistent voice and posting cadence across your brand's social accounts without juggling separate apps.
Agencies
Manage multiple clients' accounts as separate account sets, each with its own schedule and settings.